Union Minister for Commerce and Industry Piyush Goyal has said that the media and entertainment industry is the soft power of the country which has the potential to transform lives and creating jobs.

Addressing the valedictory session of Big Picture Summit 2022 organised by Confederation of Indian Industry in New Delhi, Goyal added that the media and entertainment industry also needs to add some self-regulation from within to protect India's rich cultural values and ethos.

Goyal assured  that goverment will support the industry in every possible way. He said, the the government has increased Foreign Direct Investment limit to allow even 100 per cent foreign ownership so that we can attract technology and companies from around the world to leverage on India's strengths.

He noted that there is a lot of potential in this industry and new markets have not been explored yet.