Agartala, Sept 23: Royaloak Furniture, one of India’s leading furniture brands, has expanded its presence in Tripura with the opening of a new flagship store in Agartala, offering customers access to an extensive range of contemporary and international furniture collections.

According to a press release, the 12,000-square-foot store was inaugurated in the presence of Tripura Minister for Youth Affairs & Sports Tinku Roy; Minister for Food, Civil Supplies & Consumer Affairs Sushanta Chowdhury; Khayerpur MLA Ratan Chakraborty; Chairman of Lohia Group of Companies Kailash Ch. Lohia; franchisee partner Rahul Lohia; and Kiran Chhabria, Franchise Head, Royaloak Incorporation Pvt. Ltd.

The new outlet has been positioned as a one-stop destination for home furnishing needs, featuring furniture and lifestyle products for living rooms, bedrooms, dining spaces, study and office areas, outdoor spaces and home décor, along with mattresses and other furnishing solutions.

According to the company, the Agartala store is designed to offer customers a combination of contemporary designs, functionality and affordability, bringing a wide selection of products sourced from international markets closer to consumers in Tripura.

The expansion also marks another step in Royaloak’s retail growth strategy while creating opportunities for employment and local business partnerships. The company said its continued expansion is expected to generate further opportunities for vendors, franchise partners and other stakeholders in the region.

Speaking at the launch, Royaloak Furniture Chairman Vijai Subramaniam said the opening of the Agartala flagship store reflects the company’s confidence in the market and its commitment to improving customer access to its products.

“We are proud to open our flagship store in Agartala. With more than 250 stores across India and the UAE, this new outlet reflects our commitment to serving our customers better and our belief in the growing potential of this market,” Subramaniam said.

He added that the company expects customers in Agartala to show strong interest in international furniture products available at affordable price points.

“We look forward to continuing to provide quality products and exceptional service to our valued customers here. I extend my best wishes to our franchise partners as we eagerly anticipate serving customers and helping them find the ideal pieces for their dream homes,” he said.

Founded in 2010, Royaloak Furniture currently operates more than 250 stores across India and the UAE. The company describes itself as an omnichannel furniture retailer, offering a portfolio of more than 10,000 products sourced from 12 countries.

Its collection includes American, Italian, Malaysian and wooden furniture styles, along with multi-functional and ergonomic products such as hydraulic storage beds, sofa-cum-beds and extendable dining tables.

The company also highlights its use of materials such as Sheesham and engineered wood as part of its focus on durability and sustainable furnishing solutions.

With the launch of its Agartala flagship outlet, Royaloak aims to strengthen its presence in Northeast India while providing consumers in Tripura with a broader choice of furniture and home décor products.